Ziggy Lines Up New Licensees

York, NY June 3, 2004 -– Get Ziggy With Us! Ziggy struts into The 2004 International Licensing Show with an entourage of several new licensees and committed companies that are "Gettin' Ziggy" with Ziggy & Friends, Inc.

Ziggy & Friends, Inc. together with licensing company, Moxie & Co. launches a full scale licensing and promotional campaign based on the cultural classic Ziggy character. The campaign will kick off at the Licensing Show International 2004, June 8-10, Jacob Javits Convention Center, New York City in the Moxie & Co. booth #4041.

In addition, Tom Wilson II, Ziggy artist, will be personally autographing limited edition lithographs, and offering a contest to all attendees to win an exclusive, framed Ziggy lithograph at the Moxie & Co. booth. Wilson will be on hand to sign autographs for fans and friends of Ziggy on Tuesday, June 8th from 11-12 and on Wednesday, June 9th from 10-11.

"We are very excited to be working with Moxie & Co. ," said Wilson. "With trends and new technology in the industry, there are new opportunities and expanding categories that were not traditionally open to classic licensed characters, such as Ziggy. Licensing Show attendees are going to be dazzled when they see the direction in which we are taking the Ziggy brand."

The licensing effort for Ziggy has a well-balanced program to deliver Ziggy to his long time, faithful fan base, while introducing the character to younger generations. The new Ziggy merchandise and licensed promotions reflect both the youth and adult demographics. New licenses include Sara Max Apparel Group for men's and women's sleepwear, loungewear, and underwear; Casa d'Oro for bracelets and charms; and Incentive Media for a revolutionary new "Personalized Comic Strip" product line.

Ziggy's agreement with Sara Max Apparel Group, a high-volume supplier of merchandise to major retailers, opens a tremendous opportunity to have original Ziggy sleepwear, loungewear and underwear for junior and adults available nationwide in major retail outlets. Sara Max is one of the largest privately held branded and private label undergarment manufacturers in the United States.

Incentive Media brings a personalized touch to the fun of Ziggy with a unique and revolutionary technology to print personalized comics on many different products for personal use as well as by corporations for cost-effective promotions, premiums, convention gifts and incentives for employee motivation.

"We're thrilled to work with Ziggy," said Daniel Rappoport, president of Incentive Media. "When someone can insert their name into the Ziggy comic, and place the image on their desk or wall, we help reinforce the appeal to the individual, and create a valuable and long-lasting connection to that artist. Ziggy is a wonderful addition to our personalized assortment of posters, growth chart and gifts."

Casa d'Oro will be manufacturing quality Ziggy bracelets and charm links, which are made from high caliber stainless steel. Casa d'Oro offers the largest selection of modular charms made of 18 Kt gold, sterling silver, alloy metals, EPG gold plating, vivid enamel, glitter enamel and crystal epoxy coating materials.

Other Ziggy licensees include Andrews McMeel Publishing; Universal Studios; Viking Sewing Machines; Premium Wireless Services, and Entertainment Gateway Group Corp.

About Ziggy
Ziggy was created by Tom Wilson in 1971. Wilson created Ziggy & Friends, Inc. as the company that would provide the artistic and creative force behind his kind and charismatic comic character creation. For the past 17 years, Tom Wilson II has been drawing the daily Ziggy comic panel, the Sunday Ziggy comic strip and authoring the collection of Ziggy books in conjunction with his father's creative influence in the company. Though retired from the day-to-day operation of drawing Ziggy & Friends, the senior Wilson's creative influence, humor and wisdom is ongoing and very apparent in Ziggy comics.

The Ziggy comic panel appears weekday and Sundays in more than 600 newspapers nationwide. Ziggy is the official SpokesCharacter for The Leukemia & Lymphoma Society, helping to raise awareness and raise funds for research and care to support people afflicted by blood cancers. Ziggy helps raise environmental awareness, through a partnership with Earth Day Network to encourage people to take part in making the environment safer and healthier. Ziggy also always helps each year to help feed the world on World Hunger Day.

In early June, Andrews McMeel Universal Publishing introduced the latest Ziggy book, Character Matters at Book Expo 2004 in Chicago. It is the newest in the line of best-selling Ziggy books and collectible literature, including last year's Ziggy Goes Hollywood, and other books, The Zen of Ziggy, Ziggy's Friends for Life, a 30th Anniversary Tribute to Zig from All of His Friends, The Ziggy Treasury Collection (1977), and the four-part series of collectible mini books: Ziggy's Little Book of Friendship, Ziggy's Little Book of Heart Thoughts to Cheer You, Ziggy's Little Wish Book for Someone Special, and Ziggy's Little Wish Book for Your Birthday.

For Licensing Information, Contact:
Arlene Scanlan, Moxie & Company, T: 203-254-6619; E-Mail: ascanlan@moxieco.com




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