LURZER'S INT'L TV ARCHIVE MAGAZINE/DVD LAUNCHES IN US MARKET

LURZER'S INT'L TV ARCHIVE MAGAZINE/DVD LAUNCHES IN US MARKET

New York, NY – November 17, 2003 - The publishers of Lürzer's Int'l Archive Magazine (Print Ads/Posters) will be introducing its sister publication TV Archive (Commercials Worldwide) to the US market starting in November. Lürzer's Int'l Archive (Print Ads/Posters) is a world-renowned publication entering its 20th year in 2004 showcases outstanding print and poster advertising from around the globe and has become an indispensable reference tool and inspiration for advertising creatives worldwide.

Now, with Lürzer's Int'l TV Archive, the company will target new and existing readers who are leaders in the US commercial ad industry. Published four times annually, the magazine w/ DVD features in-depth feature articles and reviews of over 70 commercials picked by Lürzer's Int'l Archive's editors. These outstanding and sometimes unusual spots from around the world should prove to be an invaluable resource for those in the industry. As an introduction, free copies of the magazine with sample DVDs are being distributed to industry leaders and creatives in the U.S.    

TV Archive Mag/DVD, Volume 3 (November/December) includes over 70 Spots including:

Mountain Dew "Animated"    
BBDO (NY) Directed by Sam Bayer for Mars Media

Christian Dior Parfums "Addict"   
Dior In-house (Paris) Directed by Jake Scott for RSA/Black Dog Films

Nike Presto "Urban Canvas"
Wieden & Kennedy (Tokyo) by Eric Cruz/Matthew Cullen for Motion Theory

Honda "Cog"
Wieden & Kennedy (London) Directed by Antoine Bardou-Jacquet for Partizan Midi Minuit

Sprint PCS "200 Oxen"
Publicis & Hal Riney (SF) Directed by John O'Hagen for Hungry Man

Verizon Wireless "Ferret"
Bozell (NY) Directed by Richard D'Alessio for @Radical.media

Siemans "Face of the Future"
Mother (London) Directed by Traktor for Partizan

Land Rover "Gator" (London)
Rainey, Kelly, Campbell Roalfe/Y&R Directed by Frederik Bond for MGZ

Barclays "Evil"
Bartle Bogle Hegarty (London) Direcected by Jonathan Glazer for Academy Films

Fox Sports "Dumpster" & "Iron"
TBWA Chiat Day (LA) Directed by Rocky Morton for MJZ

About Walter Lürzer and Amshow + Archive
Before forming Lürzers International Archive in 1984 Mr. Lürzer was a Creative Director for Young & Rubicam and Ogilvy and Mather. Later he worked as Managing Partner of TBWA, Lürzer, Conrad & Leo Burnett and LOWE, LURZER. Most recently, Mr. Lürzer acquired sourcebook publisher, American Showcase, under the newly formed New York based Amshow + Archive, Inc. who publish Klik Photography and Showcase Illustration.

contact: Jim Coffman jcoffman@luerzersarchive.com




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